Coercive has accumulated decades of experience in its areas of expertise. In motor and generator design the Company has developed its own design and modelling tools combined with proprietary Finite Element software to produce designs that optimise parameters relevant to the specific application. This covers detailed analysis of Magnetic circuits ,flux paths and densities;Thermal heat maps and Mechanical and Electrical properties and performance parameters for a given machine design and application interface.

Coercive continues to expand and develop its engineering capabilities and knowledge base to ensure it remains at the forefront of its engineering field.

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